MODULAR TV CAMPAIGNS
Recently, the home & living e-commerce platform gave us the chance to produce our first premium cat content.
Together with creative conceptionist Lisa Reissner, we introduced „Holmes“: the one and only character, who is really competent to talk about quality of furniture, because he spends most time around.
We used the two days shoot to create all necessary campaign assets for print, website, Social Media.
And with the spontaneous shoot of „Hypnose“ and „Fireworks“ we brought flexible sales communication to a new level.
Sales with fireworks
Sales with hypnosis
2018: Coming home
It all started with a dedicated song, produced and performed by young artist JoCilia. Based on this song, we created unique habitats for the different target groups. The modular structure of the film itself enabled us to produce short cutdown versions for targeted use.
The task: Get people to buy furniture online, show the easiness, make the brand recognizable.
Our entry-point was not the big re-do but small, simple accents one can start with. Grounded in this, we established the creative concept of simplicity: the simplicity of redecorating, the simplicity of finding and buying it online, the simplicity of the buying process, the simplicity of feeling at home. Finally, we linked this message with a strong brand recognition feature, that works in all media.
The shoot was scheduled as a fully integrated asset production.